There are no magic bullets in social media

Sidney Toler as Charlie Chan

Man who utilize magic bullet often shoot self in foot

My apologies to Charlie Chan creator and writer, Earl Derr Biggers .  I am working my way through the long series of well-done, and timeless  mysteries on Netflix, and Charlie may have said that in one of them.

With all the social media experts, gurus, evangalists and visionaries out there, it stands to reason that everone else wants to be one too.  The experts are in my Facebook news stream offering webinars and e-books on how to get rich quick through Social Media.  Most of  my new followers on Twitter tout their get rich through Twitter schemes and expect me to follow them back, along with their 35,000 other followers. There seem to be plenty of folks out there willing to prey on our fatal attraction to  SOMETHING FOR NOTHING (or for a low, low one-day-only special value price + shipping and handling)

There is no magic bullet for putting social media to work for you, whether in your business or in your personal interactions.  It’s funny- the the interruption marketers are so attracted to  media that is SO permission marketing oriented.  It’s all in the numbers, I guess:  annoy 10,000 to get one sale, and so the spam juggernaut rolls on.  We are a people much more concerned with Result, rather than  Process.  And that is how social media is changing our values.  It’s all about the process.

Here is a 9 word magic bullet for business success with social media.  [Actually 3, 3 word phrases] And it’s absolutely free:

Participation is MarketingGeoff Livingston
Markets are ConversationsCluetrain
You Engaging Others (YEO) – Jeff Turner

The idea for this post came from a post by Matt Stigliano, on the Agent Genius Blog, and the comment exchange that followed.

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Joe Spake is a Memphis-based Real Estate Broker and Consultant. He blogs at Joe Spake's Weblog and Memphis Real Estate Buzz. Joe's Social Network.