Sidney Toler as Charlie Chan
Man who utilize magic bullet often shoot self in foot
My apologies to Charlie Chan creator and writer, Earl Derr Biggers . I am working my way through the long series of well-done, and timeless mysteries on Netflix, and Charlie may have said that in one of them.
With all the social media experts, gurus, evangalists and visionaries out there, it stands to reason that everone else wants to be one too. The experts are in my Facebook news stream offering webinars and e-books on how to get rich quick through Social Media. Most of my new followers on Twitter tout their get rich through Twitter schemes and expect me to follow them back, along with their 35,000 other followers. There seem to be plenty of folks out there willing to prey on our fatal attraction to SOMETHING FOR NOTHING (or for a low, low one-day-only special value price + shipping and handling)
There is no magic bullet for putting social media to work for you, whether in your business or in your personal interactions. It’s funny- the the interruption marketers are so attracted to media that is SO permission marketing oriented. It’s all in the numbers, I guess: annoy 10,000 to get one sale, and so the spam juggernaut rolls on. We are a people much more concerned with Result, rather than Process. And that is how social media is changing our values. It’s all about the process.
Here is a 9 word magic bullet for business success with social media. [Actually 3, 3 word phrases] And it’s absolutely free:
Participation is Marketing – Geoff Livingston
Markets are Conversations – Cluetrain
You Engaging Others (YEO) – Jeff Turner
The idea for this post came from a post by Matt Stigliano, on the Agent Genius Blog, and the comment exchange that followed.
Related articles
- Writers: social media is a tool – not a magic bullet (epicblackcar.wordpress.com)
- Don’t be a Social Media Stooge (paulrobertspr.com)
