by Joe Spake on April 9, 2010
Just as I was getting my business friends and clients to come around to developing a Facebook presence for their businesses on a Facebook “Fan” Page, Facebook is about to drop the Become a Fan Button on pages in favor of a Like button. According to the release by FB (see slides at the end [...]
by Joe Spake on March 21, 2010
I first read of the Nestlé Facebook fan page meltdown, in Joshua Weinberger’s brilliantly titled post on the CRM Magazine blog.
Two days after Josua’s post, Nestlé is still incurring the wrath of a steady stream of folks who, well, just don’t like Nestlé or what they do. I admit to not being very aware of [...]
by Joe Spake on February 22, 2010
I am old enough to remember Lily Tomlin’s routine as the condescending telephone operator on Laugh In. The way she handled customers strengthened the public perception of the “Omni-Potent” Telephone Company of the late 1960s. It was no laughing matter when I opened my telephone bill the other day to find an extra $14.95 charge [...]
by Joe Spake on January 1, 2010
” ……. Let’s hope it’s a good one, without any fear.” – John Lennon
The year-end and decade-end lists have been written. The predictions are posted. The resolutions have been drafted.
I am thinking about a lot of things as this first day of 2010 comes to a close. I spent the day [...]
by Joe Spake on December 27, 2009
Whenever I am in a discussion with business people about Social Media, 2 questions inevitably arise: How do you find the time to keep up with it? What kind of ROI can I expect? We’ll deal with the time factor in a future post, but a video I ran across today helped make the decision [...]
by Joe Spake on October 28, 2009
I think the very first sales aphorism I remember is “Sell the sizzle, not the steak”. That sales instructor explained that people buy benefits, not products, and that a good sales person always stresses how his/her product will solve a problem, be it by eliminating pain or inducing pleasure – the Sizzle.
Yesterday, I was rather [...]
by Joe Spake on October 4, 2009
Recently I attended a brainstorming session sponsored by a local business to help the decision maker decide how to move forward with the organization’s implementation of Social Media. The decision maker had little more that a conversational grasp of Twitter, Facebook, etc, and there he was at the table with the local SM literati. [...]
by Joe Spake on September 22, 2009
This video from Scott Willoughby with SEOmoz.org makes The Long Tail a little clearer:
SEOmoz Whiteboard Friday – Ignore the Tail at Your Peril! from Scott Willoughby on Vimeo.
by Joe Spake on August 2, 2009
Man who utilize magic bullet often shoot self in foot
My apologies to Charlie Chan creator and writer, Earl Derr Biggers . I am working my way through the long series of well-done, and timeless mysteries on Netflix, and Charlie may have said that in one of them.
With all the social media experts, gurus, evangalists and [...]
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