by Joe Spake on January 23, 2012
According to eMarketer, US spending on online advertising will exceed spending on print advertising for the first time in 2012, and the trend will continue as advertisers find more value online. Online advertising spending in 2012 is predicted at $39.5 Billion, compared to $33.8 Billion for all print advertising. By 2016, the projection is $62B [...]
by Joe Spake on September 4, 2009
Memphis Bus Ad, originally uploaded by joespake. Clever MATA bus advertisement I ran across yesterday. Well, clever and a little troubling. It evokes an image I don’t like to think about, but you do get a discount on bus rides. _____________ Joe Spake is a Consultant and Real Estate Broker in Memphis, TN. If you [...]
by Joe Spake on June 2, 2009
“…..it’s just, I’ve changed and you haven’t……” I ran across this short video produced by http://bringtheloveback.com. It addresses traditional (push, interruption) marketing vs. conversational (pull, permission) marketing, in plain enough terms that even an old-school advertising exec could understand
