According to eMarketer, US spending on online advertising will exceed spending on print advertising for the first time in 2012, and the trend will continue as advertisers find more value online. Online advertising spending in 2012 is predicted at $39.5 Billion, compared to $33.8 Billion for all print advertising. By 2016, the projection is $62B for online vs. $32.3B for print.
As I have mentioned in previous posts, more and more of us are getting news and information online. Think of how much time you spend online – work, research, news gathering, social media, compared to the amount of time you spend with print media – newspapers, magazines. I think it’s obvious that print advertising will not be making a comeback.
What’s your opinion?
US Online Ad Spend to Close in on $40 Billion – emarketer.com
US advertisers to spend more on digital than print: study – breitbart.com
Online Ad Spending to Surpass Print for First Time in 2012 [STUDY] – mashable.com