Tag Archives: blogger

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Breaking the “rules” of blogging

If you are doing something online that is against the law, you should be concerned about the police. There is really no reason, whatsoever, to worry about breaking blogging “rules” or dealing with  the blogging police.  I am amazed at how many blogs there are about blogging.  Google returns over 18,000 results for the term “blogs about blogging”.  Narcissistic?  Well isn’t that what blogging is all about anyway?

If you are burned out with your blogging efforts, or if you have been reading the blogs about blogging, considering starting a blog of your own, keep one thing in mind:  If you have good content, the word will get around, and the readers will come.  The “rules” exist to get more views for mediocre content  that probably didn’t deserve any views in the first place.  That’s why you see more blogging instruction on SEO (search engine optimization), formatting, keywords, meta tags, image optimization, lists, and links, rather than on producing quality  content.

If anyone in the world of business could  honestly be labeled a guru, it would be Seth Godin. I admire Godin’s blog. He runs it as a sub domain on  typepad.com, not a self-hosted platform.  There are no well placed, keyword and context heavy pictures, and his posts are not open for comments.  The pundits would probably label this blasphemy.  Seth doesn’t have to worry about SEO, meta tags, and that H1-H2 stuff, because his 600,000+ monthly visitors (343,000 of them unique visitors) probably share his posts across the media, and he probably sells a lot of books and books a lot of big dollar speaking engagements because of his blog.

If you are going to blog, then blog.  Blog about something you are passionate about; blog about something you are an expert at; make it a picture blog if you are into photography.  Don’t get all hung up on self-hosting, custom URLs, plugins, and widgets until you get a feel for producing good content.  Get started with a free platform like Blogger or WordPress.com.  But if it doesn’t feel right after a reasonable trial period, it’s OK to quit.  If you get in the groove with your content then it might be time to hone your skills by reading some of the “blogs on blogging.”

Power your photo blog with Flickr

 Everybody loves pictures

Wordmark of Flickr

The old saying “a picture’s worth 1000 words,”  has held true through the ages, yet many small business don’t see the real value of publishing pictures of their products and services.  Whether it’s a cleaning service, custom manufacturer, realtor, or provider of very specialized services, a picture of what you do, make or sell is almost always more appealing and memorable that a paragraph or more of descriptions.

cotton gin

Seeing what happens in a cotton gin is more interesting than reading about it

Flickr is the best online photo management and sharing application; and it’s free.  You can also upload videos and manage them in the same way as your photos.  Google has a long way to go with their photo system to catch up, but that’ a topic for another post.  I will leave it to you to explore Flickr’s simple interface.  You may even want to upgrade to the PRO version as you become a heavy user.  You can even make all your images private, and still use all the great Flickr management tools.

For me, Flickr’s best feature is Sharing.  Not only can you share individual pictures, galleries or slide shows to the major social media platforms but you can post directly to your blog/website, directly from Flickr. Simply link to your favorite blogging platform, Blogger, WordPress, etc. in the options, the locate a photo you want to add, and one click posts on the blog of your choice.  I seldom have to do anything with my Memphis photoblog,  except add keywords.  Posts come straight from Flickr.  Here’s an example  photo post to this blog.

This quick screencast will give you an idea of how easy this process is.

Whether you are a business person or an individual proud of your photography, a photo blog is a very effective way to showcase your work  and get your message out there in a visual medium; and Flickr makes the process a breeze.

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