buffer | Joe Spake's Weblog

In Part 1 of Leverage your tweets for more engagement, I discussed the very short life of tweets and the importance getting your content out in front of the audience when they are most likely to see it. I introduced Buffer for queuing tweets for posting at certain times. There are lots of tools that also queue tweets for future posting, Hootsuite for example, but I have found Buffer to be the easiest to use and the most effective.

How do I know when my tweets are most likely to be seen?

Who’s online when you tweet? What are the chances of your content being seen? Do you just put the content out there and hope it gets seen? To find out when your followers are most likely to see your hard work, have a look at Social Bro.

Social Bro

Social Bro’s slogan is “Manage and analyze your twitter community”. This very robust free site lets Twitter users:

See your Community in a Map
Manage Twitter Lists
Browse your Community
Keep your Community in a Local Database
Check who isn’t Following you Back
Fast Communication with your Friends
Insights about your Twitter Community
Easy unfollow back tools
Easy Follow back tools
and a number of other features

I am not going to review the features. Visit Social Bro and explore. My favorite feature and the one I use most is The best time to Tweet, and that feature is the tie in to this 2 part series on leveraging your Tweets. Continue reading →

Getting more eyeballs on your tweets

No matter how many followers we have, all of us Twitter users wonder how many people see our tweets. Are they useful? Are they appreciated, or are they silly, narcissistic or dull? Without a reply or retweet, you never know.

With the vast majority of our tweets we believe that we have 140 characters that are important enough to share with someone. To get the engagement that we all desire, it is important to offer your updates at times when they will be seen. Think of all the tweets in your stream every day. My full stream is usually updating too fast to follow. With a tweet’s life of less than 3 hours, you have a very small time window to get your message in front of your followers, and timing is important, because you want to serve that tweet to as many readers as possible. It stands to reason that if most of your followers are within a time zone of you, staying up late and tweeting at 3 AM will miss many of them, your post being buried in the stream and “expire” before most of your target audience wakes up.

There are plenty of strategies to get more eyes on your tweets. In this 2 part series I will introduce 2 tools to space and schedule your tweets, and to offer them to your followers when they are most likely to be online to read at them. Continue reading →

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