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The Social Media Guru

Recently I attended a brainstorming session sponsored by a local business to help the decision maker decide how to move forward with the organization’s implementation of Social Media.  The decision maker had little more that a conversational grasp of Twitter, Facebook, etc, and there he was at the table with the local SM literati. A conversation like that can quickly get esoterically out of hand, especially for those decision makers who are at the you know something is happening but you don’t know what it is, do you Mr. Jones? stage.

This video will first have you ROTFL;  but you will go back and listen to the words and message again. Caution: Strong Language!

It seems that everyone who can figure out how to open a Facebook account or do a few Tweets is a social media expert these days, and if they want to bill at a higher rate, they are gurus.  Almost everyone  seems to be jumping on the bandwagon that’s running down the yellow brick road to a gold mine. It’s easy to jump on the bandwagon, but it takes a little more effort to book passage on the Cluetrain.

I am not criticizing Social Media consulting .  I really believe that the Integration of Social Media into PR , Marketing and Advertising is vital to business. The question is which thought leader do you follow? I oftenre-read and  link to Geoff Livingston and Beth Harte’s Top 25 ways to tell if your social media expert is a carpetbagger.

There has been an interesting conversation on the RE.net about the most influential social media users in the real estate business.  The analysts make lists based on statistical data, and now Inman News is having a popularity contest (Oh please vote for me so my ego won’t be bruised any more than it has already been by not being included on the other lists). The big question is Who Cares?  Are there really no better ways of measuring credibility and competence than inclusion on a list?  If I were hiring a SM guru, or reading his/her posts, or considering buying his/her books, or advising a client on how to make the choice, I would refer back to Livingston and Hart’s 25 ways and other posts along the same theme, like this one from Terry Ellwood or this one I wrote a while back.

Now, write me a check for 5000 Euros and I will say adios.

3 Must-Read books for social media marketers

I don’t think I have read any fiction in over a decade.   Real life interests me more than stories about it.  You would never know I was an English major by looking at my home library. Since I have been teaching some social media business topics lately, it seems that I am called upon to provide handouts with links and useful tidbits, so I have started putting together a list of essential books that relate to the subject:

41-0CC6UJqL._SL160_ The Cluetrain Manifesto: 10th Anniversary Edition
Written  over 10 years ago by Internet visionaries,Rick Levine, Christopher Locke, Doc Searls, and David Weinberger,Cluetrain could have very easily been written a few months ago.  I lost my orignal copy and had to replace it with the updated 2009, 10th anniversary edition.  Cluetrain is the Bible of Web 2.0 Marketing and PR.  You can read it online free here.  Manifesto item number one sets the tone of the book:   Markets are Conversations.

sethpermissionPermission Marketing : Turning Strangers Into Friends And Friends Into Customers , by Seth Godin.  Also published in 2009, Godin’s assault on push (or interruption) marketing has withstood the test of time.   The book helped me understand the power of Opt-In,  gave me a good basis for my early explorations in Internet marketing, and fostered a healthy attitude for working in the social media.

The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt, is my latest read. It seems that the term “social capital” keeps popping up these days.  Well, Whuffie IS social capital, and this book is about building it, working for it earning it and putting it to proper use.  Whuffie is the currency of Social Media and  Web 2.0 Marketing.  Whether you are  a new media neophyte, or a power user who “gets it”, I think you will find this book to be an interesting read.

Someone needs to clue Amazon in about Cluetrain

I got the new 10 year anniversary edition of the Cluetrain Manifesto, early on, but my copy of the original version was stolen in early June, and I have had it on back order with Amazon ever since.

Today I got this from Amazon.com:

Today I got this from Amazon.com

Hello from Amazon.com.

We are sorry to report that we will not be able to obtain the following item(s) from your order:

Christopher Locke, et al “The Cluetrain Manifesto: The End of Business as Usual”

Though we had expected to be able to send this item to you, we’ve since found that it is not available from any of our sources at this time.  We realize this is disappointing news to hear, and we apologize for the inconvenience we have caused you.

We have cancelled this unavailable item from your order.

So there you go!

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