There are only 6 different chess pieces -King, Queen, Rook, Bishop, Knight, and Pawn, each with a specific function. A person of normal intelligence, even a very young person, can learn the mechanics and rules of the game in less than an hour. But play me in chess, even if you are a kindergartner, and you will probably beat me because I never learned much more about chess than the basic fundamentals. To call myself a chess expert or chess master would be ludicrous.
And so it is with Social Media. Having fundamental knowledge of a platform like Facebook or Twitter empowers the user to self-define as a guru. Every day I run across new Social Media experts, gurus, visionaries, thought leaders, and rock stars, with a webinars, seminars or e-book to sell me. Problem is, it’s a little harder to put these folks to the test than sitting down for a game of chess.