by Joe Spake on June 23, 2009
Remember in elementary school, the first theme of the year was “What I did on Vacation”? Katy and I took a much needed few days to visit our friend Jane on Tybee Island, GA.
Things I did on vacation (certainly not a comprehensive list and in no particular order):
Itched and burned from tanning bed induced sunburn [...]
by Joe Spake on June 2, 2009
“…..it’s just, I’ve changed and you haven’t……”
I ran across this short video produced by http://bringtheloveback.com. It addresses traditional (push, interruption) marketing vs. conversational (pull, permission) marketing, in plain enough terms that even an old-school advertising exec could understand
by Joe Spake on March 9, 2009
More info at http://www.memphisrollerderby.comSee you there!BTW, I am a sponsor
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by Joe Spake on February 18, 2009
Yesterday, President Obama signed the $787 billion American Recovery and Reinvestment Act (aka “the stimulus”) into law. While it is the largest spending bill in America’s history, and no one in Congress had fully read it, the much talked about perk for first time home buyers did make it into the bill. [...]
by Joe Spake on February 15, 2009
…………especially when you don’t have to pay for it
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by Joe Spake on December 9, 2008
I guess better late than ever, as sluggish figures lead to sluggish response. The Memphis Area Association of REALTORS’ Home Sales report for October 2008 and YTD has been out for a while, and I anticipate the November numbers to be out before Christmas.The downward trend continues in number of home sales (-18.6% YTD [...]
by Joe Spake on November 14, 2008
In any business or social setting, business cards are the most cost effective way to make an impression. It’s interesting that people seem to see business cards as such an institutionalized medium for passing out traditional contact information that they overlook the impact of adding social media contact information.I started putting my social networking [...]
by Joe Spake on November 5, 2008
I am re-reading Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, by Seth Godin, published in 2000, and a ground breaking marketing book.While reading, I kept thinking of the fragility of customer relationships, and that while we all like to have “customers for life”, we can easily create “un-customers for life”. [...]
by Joe Spake on November 2, 2008
I am fascinated with the social media. Whenever I find a new platform or widget, I am like a kid with a new toy. I have accounts with scores of sites, many of which I use daily; but, by far, Facebook has to be the best all-round social media interface for [...]
by Joe Spake on October 31, 2008
There has been some buzz on the real estate blogs about today’s Market Watch (Wall Street Journal) story Top Realtors Disclose Marketing Secrets for Tough Times. The article discusses a survey by a top provider of direct mail, mass email and e-marketing services for Realtors. The top ten core themes and findings [...]
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