by Joe Spake on August 3, 2010
Browsing through a real estate trade magazine supposedly targeted at highly successful agents, I couldn’t help but chuckle at the amount of editorial content and advertising focused on social media and internet marketing: Social media ROI, dominating Google, new media marketing, and crash courses in social media. Of course, internet marketing and especially social media [...]
by Joe Spake on April 30, 2010
BarCamps are user-generated conferences, with the sessions an presenters/facilitators determined on the day of the conference. Bar camps are participatory and geared to the needs and skills of those who attend. The essence of the Bar Camp movement was captured in this week’s REBar Camp Nashville. REBar Camps are real estate oriented, and while I [...]
by Joe Spake on March 21, 2010
I first read of the Nestlé Facebook fan page meltdown, in Joshua Weinberger’s brilliantly titled post on the CRM Magazine blog. Two days after Josua’s post, Nestlé is still incurring the wrath of a steady stream of folks who, well, just don’t like Nestlé or what they do. I admit to not being very aware [...]
