by Joe Spake on April 30, 2010
BarCamps are user-generated conferences, with the sessions an presenters/facilitators determined on the day of the conference. Bar camps are participatory and geared to the needs and skills of those who attend. The essence of the Bar Camp movement was captured in this week’s REBar Camp Nashville. REBar Camps are real estate oriented, and while I [...]
by Joe Spake on March 21, 2010
I first read of the Nestlé Facebook fan page meltdown, in Joshua Weinberger’s brilliantly titled post on the CRM Magazine blog.
Two days after Josua’s post, Nestlé is still incurring the wrath of a steady stream of folks who, well, just don’t like Nestlé or what they do. I admit to not being very aware of [...]
by Joe Spake on October 28, 2009
I think the very first sales aphorism I remember is “Sell the sizzle, not the steak”. That sales instructor explained that people buy benefits, not products, and that a good sales person always stresses how his/her product will solve a problem, be it by eliminating pain or inducing pleasure – the Sizzle.
Yesterday, I was rather [...]
by Joe Spake on June 2, 2009
“…..it’s just, I’ve changed and you haven’t……”
I ran across this short video produced by http://bringtheloveback.com. It addresses traditional (push, interruption) marketing vs. conversational (pull, permission) marketing, in plain enough terms that even an old-school advertising exec could understand
