by Joe Spake on October 28, 2009
I think the very first sales aphorism I remember is “Sell the sizzle, not the steak”. That sales instructor explained that people buy benefits, not products, and that a good sales person always stresses how his/her product will solve a problem, be it by eliminating pain or inducing pleasure – the Sizzle. Yesterday, I was [...]
by Joe Spake on August 22, 2009
I don’t think I have read any fiction in over a decade.  Real life interests me more than stories about it. You would never know I was an English major by looking at my home library. Since I have been teaching some social media business topics lately, it seems that I am called upon to [...]
by Joe Spake on June 2, 2009
“…..it’s just, I’ve changed and you haven’t……” I ran across this short video produced by http://bringtheloveback.com. It addresses traditional (push, interruption) marketing vs. conversational (pull, permission) marketing, in plain enough terms that even an old-school advertising exec could understand
