by Joe Spake on August 2, 2009
Man who utilize magic bullet often shoot self in foot My apologies to Charlie Chan creator and writer, Earl Derr Biggers . I am working my way through the long series of well-done, and timeless mysteries on Netflix, and Charlie may have said that in one of them. With all the social media experts, gurus, [...]
by Joe Spake on November 29, 2008
Noticed how the local newspaper looks a little thinner lately? It is especially obvious to me in Sunday Real Estate supplement. It’s not just the current economic situation that is causing the decreased amount of print advertising, it is marketers changing their tactics in favor of online media. I have posted before on permission marketing [...]
by Joe Spake on November 5, 2008
I am re-reading Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, by Seth Godin, published in 2000, and a ground breaking marketing book.While reading, I kept thinking of the fragility of customer relationships, and that while we all like to have “customers for life”, we can easily create “un-customers for life”. Society [...]
by Joe Spake on October 9, 2008
I wonder if we Realtors can differentiate between the old style hard sell interruption and the softer sell of permission marketing. Interruption marketing is the old school, shove-it-down-their-throats technique, still taught in many or most real estate marketing featuring cold calling, direct mail, email blasts, print ads, trade shows, and TV/radio ads. We are very [...]
