by Joe Spake on November 5, 2008
I am re-reading Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, by Seth Godin, published in 2000, and a ground breaking marketing book.While reading, I kept thinking of the fragility of customer relationships, and that while we all like to have “customers for life”, we can easily create “un-customers for life”. Society [...]
by Joe Spake on October 9, 2008
I wonder if we Realtors can differentiate between the old style hard sell interruption and the softer sell of permission marketing. Interruption marketing is the old school, shove-it-down-their-throats technique, still taught in many or most real estate marketing featuring cold calling, direct mail, email blasts, print ads, trade shows, and TV/radio ads. We are very [...]
