Tag Archives: seth godin

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Breaking the “rules” of blogging

If you are doing something online that is against the law, you should be concerned about the police. There is really no reason, whatsoever, to worry about breaking blogging “rules” or dealing with  the blogging police.  I am amazed at how many blogs there are about blogging.  Google returns over 18,000 results for the term “blogs about blogging”.  Narcissistic?  Well isn’t that what blogging is all about anyway?

If you are burned out with your blogging efforts, or if you have been reading the blogs about blogging, considering starting a blog of your own, keep one thing in mind:  If you have good content, the word will get around, and the readers will come.  The “rules” exist to get more views for mediocre content  that probably didn’t deserve any views in the first place.  That’s why you see more blogging instruction on SEO (search engine optimization), formatting, keywords, meta tags, image optimization, lists, and links, rather than on producing quality  content.

If anyone in the world of business could  honestly be labeled a guru, it would be Seth Godin. I admire Godin’s blog. He runs it as a sub domain on  typepad.com, not a self-hosted platform.  There are no well placed, keyword and context heavy pictures, and his posts are not open for comments.  The pundits would probably label this blasphemy.  Seth doesn’t have to worry about SEO, meta tags, and that H1-H2 stuff, because his 600,000+ monthly visitors (343,000 of them unique visitors) probably share his posts across the media, and he probably sells a lot of books and books a lot of big dollar speaking engagements because of his blog.

If you are going to blog, then blog.  Blog about something you are passionate about; blog about something you are an expert at; make it a picture blog if you are into photography.  Don’t get all hung up on self-hosting, custom URLs, plugins, and widgets until you get a feel for producing good content.  Get started with a free platform like Blogger or WordPress.com.  But if it doesn’t feel right after a reasonable trial period, it’s OK to quit.  If you get in the groove with your content then it might be time to hone your skills by reading some of the “blogs on blogging.”

Are we winning the race to the bottom?

Image representing Seth Godin as depicted in C...

“There’s always the opportunity to cut a corner, sacrifice lifestyle quality and suck it up as we race to grab a little more market share.”

Seth Godin’s blog posts always contain nuggets of wisdom, but this one is outstanding.  In the constant drive to cut costs everywhere – junk products, government programs and services, corporate production costs and taxes, it’s time we all took a  moment to read The Race to the Bottom.

image via Crunchbase

 

Getting the hottest news with RSS – Part 2

In my prior post about RSS, we introduced the concept of RSS and RSS readers.  Hopefully, you have had a chance to look at the Google Reader, and perhaps you are starting to develop an interesting list of subscriptions.  In this post we will look at some business possibilities for your RSS subscriptions:

Personal knowledge

Want to sound like you know what you are talking about in a discussion of current events?  Want an edge in a debate about industry specific topics.  Want to share what the thought leaders are talking about or  be the person who always has the most interesting stories?  Have that knowledge served up to you 24/7 – just subscribe to the right stuff.

Here are a few examples:

Interesting and unusual  stories:  Try MentalFloss, The Smoking Gun, Neatorama, and LifeHacker.

Keep up with the thought leaders:  Brian Solis, Chris Brogan, and Seth Godin, just to name a few.

News (local to worldwide) :  From Fox to Al Jazeera, you can subscribe to any spin on the news that interests you.  Just Google what you are looking for

Profession Specific:  In my case, it’s Real Estate:  Check out some of the better and more famous real estate bloggers:  Jim Klinge, Missy Caulk,  and Tom Royce,  to learn about good real estate blogging.  Check  Agent Genius,  Agency Logic and Housing Wire for real estate news.   Search [your profession] +[ blogs]  (without brackets) to get started with a list for your industry.

Technology:  Tech Crunch and Mashable.

Get the picture?  There are millions of feeds out there.  Don’t just use my example list.  Always be on the lookout for good content.   One great source is the links posted by your Twitter and Facebook friends. Continue reading

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