Posts tagged as:

Social Media

Rain didn’t dampen Memphis’ first Tribe Camp

by Joe Spake on April 26, 2010

I was drenched by the time I got inside, but I had a great day at Memphis’ first Tribe Camp. Inspired by Seth Godin’s book, Tribes, and sponsored by Social Media Expedition, Launch Memphis, and Lunaweb, the day was filled with a wide variety of presentations running the gamut from photography, to ghost blogging, to [...]

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RETSO has matured as a top-notch real estate tech conference

by Joe Spake on March 31, 2010

Last week I attended RETSO (#RETSO) – Real Estate Tech South in Duluth (Atlanta burbs), Georgia. The conference was extended to 2 days this year and was jam-packed with the best real estate thinkers and speakers in the country. This was not a RE BarCamp, but a well organized and tightly scheduled conference. Organized for [...]

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The Memphis News features Twitter users

by Joe Spake on March 28, 2010

The Memphis News used me as one of the subjects for this week’s feature article, Social Media Icons, along with city councilman Shea Flinn, Margot McNeely of Project Green Fork, Chris Vernon, sports radio host, and Richard Thompson of MLGW. It’ always interesting to see the perspective reporters and editors take on social media. The [...]

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Human aggregators – the latest magic bullet?

by Joe Spake on February 13, 2010

Everyone’s looking for a magic bullet to conquer social media, leverage Web 2.0 to their advantage, dominate the digital marketplace, and further their self-described expert/guru status. This seems to be especially prevalent with the late adopters in RE.net ( the real estate cool kids of Web 2.0), but I see traces of the magic bullet [...]

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Social Media – How much is too much?

by Joe Spake on February 11, 2010

I first heard of Web 2.0 Suicide Machine a few weeks ago, and, as a closet Luddite, I must admit it had some appeal. The site automates your exit from social media, and seems to be gaining popularity with those fed up with the ubiquity of social networking, and yearning for the social elements of [...]

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Chess and social media – just sayin’

by Joe Spake on February 2, 2010

There are only 6 different chess pieces -King, Queen, Rook, Bishop, Knight, and Pawn, each with a specific function. A person of normal intelligence, even a very young person, can learn the mechanics and rules of the game in less than an hour. But play me in chess, even if you are a kindergartner, and [...]

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Social Media ROI – Are we asking the right questions?

by Joe Spake on December 27, 2009

Whenever I am in a discussion with business people about Social Media, 2 questions inevitably arise: How do you find the time to keep up with it? What kind of ROI can I expect? We’ll deal with the time factor in a future post, but a video I ran across today helped make the decision [...]

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Realtors hop aboard the social media bandwagon

by Joe Spake on November 21, 2009

Looking at some of the vendors at the NAR Convention last week, old school, pre-technology is still a big seller. Realtor courses are still being taught that don’t mention the new media, continuing to emphasize cold calls, mass mailings, scripts and door knocking. I am not criticizing my colleagues who have been and continue to [...]

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Don’t forget the Moo cards and Moleskine

by Joe Spake on November 10, 2009

I am heading for San Diego for the National Association of Realtors convention for the next few days. I hate packing for any kind of trip, but the final rush to pack the right clothes, the mandatory cool kid accessories (Moo and Moleskine), the various chargers, batteries, music, spare glasses, etc., etc., usually ends about [...]

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Social Media Weekend in the Southeast

by Joe Spake on September 28, 2009

I met Matt Fagioli and Brad Nix earlier this year at the incredibly high energy RETech South, a Real Estate oriented event they staged earlier this year. Last Friday they produced New Media Atlanta that created a lot of buzz in the SM Community. I was sorry that scheduling conflicts kept me from attending.
But, I [...]

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