Tag Archives: Web 2.0

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Commercial Appeal introduces garage sale finder app

Time to make some more space in your house and buy a bigger pick up truck or more ropes for your car roof and trunk.  The CA’s new, unique iPhone app will keep you from missing any great garage sales.  Complete with maps, search and customization options.

Here’s the press release.  Check it out:    (No word yet on the Android version)

FOR IMMEDIATE RELEASE

March 2, 2010

CONTACT:

Eric Janssen, 901.529-2480

Vice President Digital Media
CA Media

janssen@commercialappeal.com

CA Media/The Commercial Appeal launches

Garage Sale iPhone Application

Memphis, Tenn. – CA Media/The Commercial Appeal announces the release of its Garage Sale Finder application which gives Mid-South bargain hunters a simple, fast way to find all the best yard and garage sales in the greater Memphis area using their iPhone or iPod touch.

The Garage Sale Finder application for iPhone enables users to quickly and easily access garage sales listings from The Commercial Appeal, including descriptions of items to be sold.

Features of the Garage Sale Finder app include:

Map functionality – Users can map an itinerary to garage sales that interest them.

Search functionality – Users can search through the latest garage sales in the Memphis area as the listings are placed. For instance, if a garage sale ad is placed on Tuesday for a sale that occurs the following weekend, users of the app are notified within a couple of hours in order to start plotting their itinerary for the weekend sales.

Customization options – Users can generate a list of sales that match their criteria such as antiques, vintage clothing, toys, vinyl records and more.

The Garage Sale Finder app is available for free and can be downloaded from the iTunes App Store.

“This new app is a great way for on-the-go bargain hunters to locate garage sales and find the deals they’re after,” said Eric Janssen, VP Digital Media for The Commercial Appeal.

According to Omniture, CommercialAppeal.com had over 1.5 million unique visitors in January 2010 and is the No. 1 news web site in the Mid-South.

The Garage Sale Finder app was developed exclusively for CA Media by Resolute Games Corporation, a Memphis firm.

The Garage Sale Finder app can be downloaded from http://itunes.apple.com/us/app/commercial-appeal-garage-sales/id347823710?mt=8

– END –

Human aggregators – the latest magic bullet?

Everyone’s looking for a magic bullet to conquer social media, leverage Web 2.0 to their advantage, dominate the digital marketplace, and further their self-described expert/guru status.  This seems to be especially prevalent with the late adopters in RE.net ( the real estate cool kids of Web 2.0),  but I see traces of the magic bullet attitude in almost every conversation I have about social media and digital marketing strategy.  That tone surfaces in this post proposing the end to RSS in favor of human aggregators -basically asking the question, why should I waste my time with my Google Reader, when I can just follow what the cool kids are sharing?

We  can easily find the best blogs and the best thought on the web and add them to our RSS feeds.  But lately we  have been provided with lists of the most influential people, by various sources ranging from Web 2.0 veterans to late adoptors adding themselves to their own lists.  Twitter encouraged this when they introduced Lists, so the relevance of your twitter presence can be measured by some scale on how many lists include you.  You don’t have to go look for followers,  just copy some guru’s list.

Obviously we have moved beyond lists to Human Aggregators, people whose social content is so rich, comprehensive, and relevant, that you need not seek out information or connections on your own, just follow them for everything you need to know.  The ultimate magic bullet.  So, now we will begin to see more and more lists of  human aggregators. Stop reading right now and make your own list.  It will be just as meaningful and relevant as any other that you find.

I value those gurus out there, selflessly sharing stellar content, but I like to do some reading and research on my own.  I still subscribe to over 200 RSS feeds, that include technology, news, and real estate specific content.  I interact with folks who are not gurus or cool kids.  I drill down on hyper local information.  I share what I think is relevant.  Maybe the real magic bullet is Time Management,  and not just  following the gurus.  You can learn to manage your time AND share content that is relevant!

When I first heard the term Human Aggregator, one famous Web 2.0 name immediately came to mind.  A person who tweets over 15o times a day, and has a website that covers any topic you could imagine.  I guess someone could make the argument that someone that prolific should be crowned King of the Aggregators.  Why go anywhere else?

Hominy Casserole -Reprise

I first posted the Hominy Casserole recipe back before Thanksgiving , and got rave reviews from those who tried it.  I even sent a few cans of  Golden Hominy to my Facebook friend Tom Plant in California, who claims golden (yellow)  hominy is rarer than gold out there, and that it’s not easy to  find the white.

So for all you “sides” folks, here’s the best casserole recipe of the year.  Good luck finding hominy in your area. {Hint: Tom found it in a Mexican grocery}

Have a Merry Christmas, a Huge Holiday Feast (with lots of sides), and a Happy and Prosperous New Year!

Katy's Hominy Casserole

Ingredients:
2 Cans Yellow Hominy -Drained
2 Cans White Hominy-Draines
1- 3 oz. can chopped green chiles
1 Can Rotel Tomatoes
1- 16 oz. container sour cream
1/2 cup finely chopped onion
1 to 3 finely chopped jalepeno peppers
2 cups grated cheddar cheese
1 stick butter or margarine
1 sleeve (1/3 box) of Ritz-type crackers – crumble

Pre-Heat oven to 350 degrees
Place 1/2 stick of butter/margarine in casserole dish to melt
Combine hominy, green chiles, Rotel, sour cream,onion, cheese jalepeno, and the remainder of butter
Stir in crushed cracker crumbs
Bake 30-45 minutes until bubbly

Yum!

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