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Do we really need to spend much time with search engines other than Google?

78% of my referred page views come from Google

I was looking at the referral stats for one of my blogs, and was actually a little shocked at the search engine numbers.  Google search sends me almost 25 times the views that Bing does – over 78% of search engine  traffic.  And that’s not counting Google Image Search which produced 4 times the results that Bing did.  Yahoo and AOL results are almost negligible.  I seem to index as well in Bing as I do in Google for my keywords and phrases, but the results just aren’t there.  I am just wondering if my results are common, and if so, do I need to even think about spending time on  SEO and SEM for Bing, Yahoo, and AOL.

search engine referrals

Google+ and Pinterest out-refer Facebook and Twitter

Looking at referrers outside of search engines, once again Google plays a big part.  Google+ is a top referring source, followed by Pinterest, then Facebook.  I expect G+ referrals to rise as more and more folks learn to appreciate the platform and find it to be a refuge from the constant exploitive  changes at Facebook.  I don’t pay much attention to Pinterest, but for the amount of time I spend with it, it seems to be quite a powerful referrer- maybe it’s because I pin mostly my own self-hosted images.

referring sources

I would love to hear about how the search engines are performing for you in driving traffic.  Is this just a quirk, or are you seeing the same type of numbers?

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