I first read of the NestlÃ© Facebook fan page meltdown, in Joshua Weinberger’s brilliantly titled post on the CRM Magazine blog.
Two days after Josua’s post, NestlÃ© is still incurring the wrath of a steady stream of folks who, well, just don’t like NestlÃ© or what they do.Â I admit to not being very aware of the company’s business practices, but I have heard about them over the last 30 years or so.Â My point is not a political commentary about NestlÃ©, but about the fragility of the social web.
This incident should be a wake-up call for marketers who are dabbling in the new media without really understanding the implications and having a comprehensive plan.Â Just because all this looks easy doesn’t mean that the social community is a simple target for marketing campaigns. Â One slip up can turn things from “semi-sweet to dark”.
It will take NestlÃ© a while to recover from this.Â They don’t seem to be responding on the fan page.Â Should be interesting to watch.
photo credit: @jackeliiine