One of the keys to success in Social Media Marketing is sharing content. Whether you post links to interesting and relevant content to Twitter and Facebook from your RSS feed, or share content you create on your blog or find elsewhere, your audience thrives on good content. Curation is becoming more and more important as we collectively build a living history of social media.
Why not add a daily or weekly newspaper/magazine to your content distribution arsenal? I can hear the groans already – “TOO MUCH WORK, TOO MUCH TIME!”
You might want to give Paper.li, created by Smallrivers a try. With Paper.li, you an create up to 10 newspapers based on Twitter lists, users, or keywords. Each newspaper is an aggregation of posts from your chosen list or keyword that contain links. The links are categorized and published as stories in a web format that looks like a newspaper. You have an option to publish your newspaper Daily, twice daily, or weekly. You also have the option to promote your newspapers on twitter automatically as soon as they are published.
Let’s get started…
To start your newspaper empire, go to http://paper.li and choose a twitter list you have set up; this choice gives you the most flexibility in setting up your newspaper (title, personalization, etc.). Or use a keyword as a topic of your paper, #real estate, for example. It’s very simple. You may have to check your list after your paper publishes a few times. Tweeters who post lots of links per day tend to dominate your content. If you don’t like the results, delete your paper and start over. The papers have archive links, in case you want to check out what was happing on December 13. You don’t have to promote your newspaper- you can keep it all to yourself. You may want to promote some and keep some for your personal archives.
Check out my Paper.li newspaper, Joe Spake’s Daily Buzz.
- Paper.li Curates Your Twitter Circles’ Links as a Daily Newspaper [Saving Time] (lifehacker.com)
- Social news curation site paper.li raises $2.1 million (sociable.co)
- Paper.li, or fixing the filter failure (paper.li)