…and why I am putting less emphasis on my Facebook business pages
I share my blog posts on Twitter, Facebook, LinkedIn, StumbleUpon, Digg and Google+. I use Google Analytics as one of the tools to monitor traffic to this blog and my other sites. Checking the social stats, I got this result for visitor sources for this blog:
Yep, Google+ generated over 2.5 times more visitors than Facebook. Why? Because Facebook’s edge rank algorithm does not show posts on your timeline or posts to your FB pages to all your friends and fans, just a selected few. Posts to my Facebook business page, for instance, are served to less that 20% of my fans. Google+, on the other hand does not throttle my posts, so whether I post to a specific circle or 2 or publicly on Google+ the message gets to all those that have me circled, not an algorithmically selected few. I continue to advocate for Google+ everywhere I get a chance, including on my Facebook account. Facebook die hards don’t seem to think Google+ is as fun as Facebook, but as the conversation about democratizing the web grows in so many different directions, it’s nice to know that at least one platform is not interrupting the free flow of posts.
Obviously my best social source, although not in the same category of social as G+ and FB, is StumbleUpon, and it has held the lead since I started running social stats. Digg and LinkedIn posts pale to all the other platforms.
How did i get the stats? I am not going into setting up advanced segments in Google Analytics for your social media platforms, so just Google around and you will find helpful articles like this that will guide you into setting up advanced segments for analysis.