78% of my referred page views come from Google
I was looking at the referral stats for one of my blogs, and was actually a little shocked at the search engine numbers. Google search sends me almost 25 times the views that Bing does – over 78% of search engine traffic. And that’s not counting Google Image Search which produced 4 times the results that Bing did. Yahoo and AOL results are almost negligible. I seem to index as well in Bing as I do in Google for my keywords and phrases, but the results just aren’t there. I am just wondering if my results are common, and if so, do I need to even think about spending time on SEO and SEM for Bing, Yahoo, and AOL.
Google+ and Pinterest out-refer Facebook and Twitter
Looking at referrers outside of search engines, once again Google plays a big part. Google+ is a top referring source, followed by Pinterest, then Facebook. I expect G+ referrals to rise as more and more folks learn to appreciate the platform and find it to be a refuge from the constant exploitive changes at Facebook. I don’t pay much attention to Pinterest, but for the amount of time I spend with it, it seems to be quite a powerful referrer- maybe it’s because I pin mostly my own self-hosted images.
I would love to hear about how the search engines are performing for you in driving traffic. Is this just a quirk, or are you seeing the same type of numbers?
- “To Bing, Or Not To Bing?” Will Microsoft’s Search Engine Ever Become A Verb? (lifehacker.com.au)
- Bing’s brand problem: People prefer Google regardless of search results (bgr.com)