If you are doing something online that is against the law, you should be concerned about the police. There is really no reason, whatsoever, to worry about breaking blogging “rules” or dealing with the blogging police. I am amazed at how many blogs there are about blogging. Google returns over 18,000 results for the term “blogs about blogging”. Narcissistic? Well isn’t that what blogging is all about anyway?
If you are burned out with your blogging efforts, or if you have been reading the blogs about blogging, considering starting a blog of your own, keep one thing in mind: If you have good content, the word will get around, and the readers will come. The “rules” exist to get more views for mediocre content that probably didn’t deserve any views in the first place. That’s why you see more blogging instruction on SEO (search engine optimization), formatting, keywords, meta tags, image optimization, lists, and links, rather than on producing quality content.
If anyone in the world of business could honestly be labeled a guru, it would be Seth Godin. I admire Godin’s blog. He runs it as a sub domain on typepad.com, not a self-hosted platform. There are no well placed, keyword and context heavy pictures, and his posts are not open for comments. The pundits would probably label this blasphemy. Seth doesn’t have to worry about SEO, meta tags, and that H1-H2 stuff, because his 600,000+ monthly visitors (343,000 of them unique visitors) probably share his posts across the media, and he probably sells a lot of books and books a lot of big dollar speaking engagements because of his blog.
If you are going to blog, then blog. Blog about something you are passionate about; blog about something you are an expert at; make it a picture blog if you are into photography. Don’t get all hung up on self-hosting, custom URLs, plugins, and widgets until you get a feel for producing good content. Get started with a free platform like Blogger or WordPress.com. But if it doesn’t feel right after a reasonable trial period, it’s OK to quit. If you get in the groove with your content then it might be time to hone your skills by reading some of the “blogs on blogging.”