Getting more eyeballs on your tweets
No matter how many followers we have, all of us Twitter users wonder how many people see our tweets. Are they useful? Are they appreciated, or are they silly, narcissistic or dull? Without a reply or retweet, you never know.
With the vast majority of our tweets we believe that we have 140 characters that are important enough to share with someone. To get the engagement that we all desire, it is important to offer your updates at times when they will be seen. Think of all the tweets in your stream every day. My full stream is usually updating too fast to follow. With a tweet’s life of less than 3 hours, you have a very small time window to get your message in front of your followers, and timing is important, because you want to serve that tweet to as many readers as possible. It stands to reason that if most of your followers are within a time zone of you, staying up late and tweeting at 3 AM will miss many of them, your post being buried in the stream and “expire” before most of your target audience wakes up.
There are plenty of strategies to get more eyes on your tweets. In this 2 part series I will introduce 2 tools to space and schedule your tweets, and to offer them to your followers when they are most likely to be online to read at them. Continue reading
