Tag Archives: likers

From Fans to Likers

The one thing  you can depend on with Facebook is CHANGE.  If you are a Facebook user, and who isn’t these days, you have probably already noticed that FB has dropped the “Fan” terminology on FB pages, in favor of the less fervent “Like“.  I posted about the FB changes on April 9.  So when you visit a FB page for the first time now instead of the “Become a Fan”  button at the top of the page, there is simply a “Like” button.

Bottom line here, Facebook thinks that it is easier to get someone to like you than to be your fan.  So more people are likely to be Likers than are likely to be Fans, thus expanding  the network even further.  Like is all the buzz,  with FB is also providing code for Like buttons for blogs and websites….just look over into the first sidebar and Like this blog.  And while you are at it, like please go and Like My  Facebook Real Estate Page and the My Memphis Page.

I love Likers!

Facebook page will stop using “fan” terminology

Just as I was getting my business friends and clients to come around to developing a Facebook presence for their businesses on a Facebook “Fan” Page, Facebook is about to drop the Become a Fan Button on pages in favor of a Like button.  According to the release by FB (see slides at the end of the post), there will be no change in the basic functionality of Pages, and  “Like” offers a light-weight way for users to connect with things they are passionate about. ”

I enjoy John Haydon’s Blog which is oriented toward social media marketing for non-profits.  His post on the subject is informative and concise.  It speaks to a concern that everyone who has a FB page will eventually consider:  What is the difference between a fan, and someone who just likes you.  The context I use for examples is that of a rock star – let’s use Elvis for example, since I am in Memphis.  Elvis fans would do anything to get closer to their idol, buy new products and souvenirs and submit themselves to frequent marketing contacts, and overt pitches, just to be in the fold – among the elite group of FANS.  Well, I like Elvis, but I am certainly not a Fan I that context.

And so it goes with  Facebook pages.  You will still be able to provide content (and pitches)  to those who Like your page.  Let’s just stop right now and give them a name – my vote is for LIKERS, and if we can’t have Fans, we can campaign for people to become Likers.  It’s a lot easier to say than “people who like my page”.  “Liker” has the potential of being the most popular new word of 2010-2011. So let’s get the bandwagon rolling, and keep directing people to our Liker Pages.

Since we Facebook users usually have to accept and deal with the changes that FB rolls out, what are your feelings about this change?   And how do you like Likers?

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