A while back I shared some interesting statistics in a post Newspapers and magazines a little thinner these days. Always a staple in real estate listing and agent personal advertising, the newspaper still seems to be a favored medium by many Realtors. Brian Solis’ post on PR 2.0 blog, Newspapers are old news presents even more shocking data on the demise of newspapers as news resources.
Newspaper advertising is so securely married to real estate, that anxious sellers, and relocation companies demand an accounting of print (usually Sunday real estate section) ads run for a property. Even though indicators are that most consumers are getting home information from the Internet, I am seldom asked, “what kind of response are we getting on the web?” The question is usually, “how many [print] ads have you run?”
While many agents stick by their print ad programs, I stick by yesterday’s post. Newspaper ads are but a temporary appeasement until the newspapers cease to exist. I will put my dollars on the web.