Tag Archives: Google

Do we really need to spend much time with search engines other than Google?

78% of my referred page views come from Google

I was looking at the referral stats for one of my blogs, and was actually a little shocked at the search engine numbers.  Google search sends me almost 25 times the views that Bing does – over 78% of search engine  traffic.  And that’s not counting Google Image Search which produced 4 times the results that Bing did.  Yahoo and AOL results are almost negligible.  I seem to index as well in Bing as I do in Google for my keywords and phrases, but the results just aren’t there.  I am just wondering if my results are common, and if so, do I need to even think about spending time on  SEO and SEM for Bing, Yahoo, and AOL.

search engine referrals

Google+ and Pinterest out-refer Facebook and Twitter

Looking at referrers outside of search engines, once again Google plays a big part.  Google+ is a top referring source, followed by Pinterest, then Facebook.  I expect G+ referrals to rise as more and more folks learn to appreciate the platform and find it to be a refuge from the constant exploitive  changes at Facebook.  I don’t pay much attention to Pinterest, but for the amount of time I spend with it, it seems to be quite a powerful referrer- maybe it’s because I pin mostly my own self-hosted images.

referring sources

I would love to hear about how the search engines are performing for you in driving traffic.  Is this just a quirk, or are you seeing the same type of numbers?

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Do you Yelp?

Image representing Yelp as depicted in CrunchBase

Yelp! hit 100 Million users in January, 2013. The local directory and review service has been around since 2004, and for many is the go-to site for choosing services of all kinds, based on user reviews.

Yelp! gives regular folks the opportunity to review businesses from dining, to merchants, to service providers.  Of course, if you are checking Yelp! to find a nearby sushi place or a mechanic in a town far from, the user has to make a leap of faith and accept the assumption that reviews are honest, and that there is no manipulation by either the vendor or Yelp! itself.

In a recent Google+ discussion someone brought up this Forbes Article – Think Yelp is Unbiased? Think Again!!  It bears a look, especially from those of us who have Yelp! business pages.  Yelp! filters reviews.  They are up front telling business owners that they use the filter: “The filter establishes an objective standard against which every review can be measured.”, and the FAQ goes on to explain why the filter is necessary to weed out bogus reviews, BUT the FAQs do nothing to explain what that objective standard is. Continue reading

Interesting Social Media and Tech Links for week ending February 4, 2013

My favorite links of the week from the best Social Media and Tech blogs and websites:

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