Building Social Equity

It was refreshing to meet this morning with other Social Media participants in the Social Media Expedition Breakfast, here in Memphis. It is a get together for the geeks and the novices (still looking for my spot on the spectrum), and it seems that everyone takes something away with them that they can use in their business or personal endeavors.
I met, live and in person, folks I only know as Facebook friends or Twitter followers. And, as I learned from one of my SM gurus, Jeff Turner (@respres), isn’t that what all this social media stuff is all about about: getting face to face with someone you already know at some level? Whether business or personal, the social media connect us in new ways, opening doors to friendship, business, and sharing of ideas.
As I stammered and uh’d my way through a video interview with LunaWeb’s Blake Palmer,
I blurted out the term “social equity”. When people ask how I find time to scan through hundreds of RSS feeds, update Facebook, blog, tweet, Yelp….., etc. I answer that is just as important as any other marketing or PR activity, and probably more so. The Social Media allow people to get to know me and feel comfortable with me. The value is in building relationships with potential clients, learning more about the market place and forging some great friendships. And that’s social equity.

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