I just got back from the RETech South Conference in the Atlanta suburb of Duluth, Georgia. I think Jeff Turner’s question, “How do I engage someone?” pretty much sums up why most of us are involved in social media, and why over 400 of us attended the one day fast-paced event.

The conference presenters (and many of the attendees) were the Who’s Who list of Real Estate Social Media and Blogging Rock Stars: Jeff Turner, Andy Kaufman, Joe Ferrara, Rob Hahn, Teresa Boardman, Jeff Corbett (ActiveRain) Missy Caulk, Todd Carpenter (NAR’s Social Media Manager), and Nicole (Nik_Nik) and Reggie Nicolay, to name just a few. Whether you are in a real estate related industry or not, these are people you should be following on Twitter and friending on Facebook. They “get it.”

Engagement – personal contact, is really the desired outcome of Social Media, and the presenters and participants refined the purpose and importance of Social Media in our businesses, but in a larger sense, in our lives. Not a lot of esoteric content here: most sessions were about the mainstream platforms, Facebook, Twitter, Flickr, LinkedIn, and various views on blogging, and the current and future state of the real estate industry. Georgia agents got continuing education credit, which I thought was pretty progressive.

I will be posting about and implementing some of the many things I learned, but right now, I just need to rest, and then quickly get back to work.

Many Thanks to Matt Fagioli and Brad Nix, and all their helpers, who put this one day event together.

So I will just leave you for now with this little intro to a Twitter presentation by Nik Nik and Reggie