Tag Archives: seo

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Breaking the “rules” of blogging

If you are doing something online that is against the law, you should be concerned about the police. There is really no reason, whatsoever, to worry about breaking blogging “rules” or dealing with  the blogging police.  I am amazed at how many blogs there are about blogging.  Google returns over 18,000 results for the term “blogs about blogging”.  Narcissistic?  Well isn’t that what blogging is all about anyway?

If you are burned out with your blogging efforts, or if you have been reading the blogs about blogging, considering starting a blog of your own, keep one thing in mind:  If you have good content, the word will get around, and the readers will come.  The “rules” exist to get more views for mediocre content  that probably didn’t deserve any views in the first place.  That’s why you see more blogging instruction on SEO (search engine optimization), formatting, keywords, meta tags, image optimization, lists, and links, rather than on producing quality  content.

If anyone in the world of business could  honestly be labeled a guru, it would be Seth Godin. I admire Godin’s blog. He runs it as a sub domain on  typepad.com, not a self-hosted platform.  There are no well placed, keyword and context heavy pictures, and his posts are not open for comments.  The pundits would probably label this blasphemy.  Seth doesn’t have to worry about SEO, meta tags, and that H1-H2 stuff, because his 600,000+ monthly visitors (343,000 of them unique visitors) probably share his posts across the media, and he probably sells a lot of books and books a lot of big dollar speaking engagements because of his blog.

If you are going to blog, then blog.  Blog about something you are passionate about; blog about something you are an expert at; make it a picture blog if you are into photography.  Don’t get all hung up on self-hosting, custom URLs, plugins, and widgets until you get a feel for producing good content.  Get started with a free platform like Blogger or WordPress.com.  But if it doesn’t feel right after a reasonable trial period, it’s OK to quit.  If you get in the groove with your content then it might be time to hone your skills by reading some of the “blogs on blogging.”

Do we really need to spend much time with search engines other than Google?

78% of my referred page views come from Google

I was looking at the referral stats for one of my blogs, and was actually a little shocked at the search engine numbers.  Google search sends me almost 25 times the views that Bing does – over 78% of search engine  traffic.  And that’s not counting Google Image Search which produced 4 times the results that Bing did.  Yahoo and AOL results are almost negligible.  I seem to index as well in Bing as I do in Google for my keywords and phrases, but the results just aren’t there.  I am just wondering if my results are common, and if so, do I need to even think about spending time on  SEO and SEM for Bing, Yahoo, and AOL.

search engine referrals

Google+ and Pinterest out-refer Facebook and Twitter

Looking at referrers outside of search engines, once again Google plays a big part.  Google+ is a top referring source, followed by Pinterest, then Facebook.  I expect G+ referrals to rise as more and more folks learn to appreciate the platform and find it to be a refuge from the constant exploitive  changes at Facebook.  I don’t pay much attention to Pinterest, but for the amount of time I spend with it, it seems to be quite a powerful referrer- maybe it’s because I pin mostly my own self-hosted images.

referring sources

I would love to hear about how the search engines are performing for you in driving traffic.  Is this just a quirk, or are you seeing the same type of numbers?

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