Category Archives: SWL

Why am I hiding from my Facebook Timeline?

timeline button

 <— I don’t know why I can’t bring myself to push that button

I’ve ignored my friends who have told me that Facebook has an absolute, drop dead date for Facebook users to cut over to Timeline.  I think for a Baby Boomer, I have done pretty well rolling with all the changes that FB has put me through over the relatively short time they have allowed the public to play on their little site.  And I have adopted social media across the board too, much to the puzzlement of my age peers.  Part of the reason for any success I have had in social media is  an attitude of looking forward and not looking back.  The timeline in my brain starts now and goes forward.  Sure I have some great memories, but those memories are to be relished and shared with those who are close – not with the whole world.

I know FB is free; and I know how to tweak security settings.  It just seems that there are parts of all of our pasts that we just don’t want dredged up.  It looks like I can’t hide much longer. Today Mashable reported that Facebook will be forcing everyone to get on the Timeline within the next few weeks.  As promised back in December, 2011, users will be notified at the top of their home screen that they have 7 days to get their Timeline tuned up and turned on.

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More will be spent on online ads than print ads in 2012

According to eMarketer, US spending on online advertising will exceed spending on print advertising for the first time in 2012, and the trend will continue as advertisers find more value online.  Online advertising  spending in 2012 is predicted at $39.5 Billion, compared to $33.8 Billion for all print advertising.  By 2016, the projection is  $62B for online vs. $32.3B for print.

As I have mentioned in previous posts, more and more of us are getting news and information online.  Think of how much time you spend online – work, research, news gathering, social media, compared to the amount of time you spend with print media – newspapers, magazines.  I think it’s obvious that print advertising will not be making a comeback.

What’s your opinion?

Related Articles:
US Online Ad Spend to Close in on $40 Billion – emarketer.com
US advertisers to spend more on digital than print: study – breitbart.com
Online Ad Spending to Surpass Print for First Time in 2012 [STUDY] – mashable.com

 

RSS what?

RSS Symbol

Ever see this symbol before?  This post is not about RSS (Real Simple Syndication) or how it works.  It’s about the the computer literate folks I encounter every day who are not utilizing the power of RSS feeds to simplify their lives.

Unless owners of sites block their feeds, any website with dynamic (frequently updated content) has a feed.   The feed updates and syndicates changes, i.e., new blog posts, updates, news articles, for anyone to grab.

So when I am discussing a particular blog or site with someone who just surfs to it occasionally, I always ask if they “subscribe”.  I am often met with a blank look when I tell them they can automatically receive updates  every time their favorite blogger posts, or their favorite news outlet adds a new story.  You can subscribe to the feeds for sites you enjoy through a piece of aggregation software like Google Reader, and like magic, receive all the latest updates for everything you like on the web.

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