No matter what your religious or political beliefs, there is a special thread that connects all of us during this time of the year. Thanks to all of you who have followed this blog. Have a wonderful holiday with your followers and friends, and lets have high hopes for healthy, peaceful, and prosperous 2012.
It seems that those of us who are looking for the shiniest new technology objects seldom look back at the applications we have kicked to the curb. So it is with web browsers. I have been addicted to Google’s amazing Chrome browser for quite a while now. I browse in Firefox occasionally, but Internet Explorer? Didn’t everyone leave IE behind years ago? To be honest, I have only used IE for the proprietary Realtor tools that, for some reason, are written to perform only in IE. Otherwise, I doubt if I would have would fired it up except by accident.
The other day, I accidentally brought up the new version of my real estate site http://spake.com in IE, and I was appalled. A site that looked pretty clean in Chrome and Firefox, was distorted as a website Picasso might have designed when displayed in IE. (Too bad I didn’t get a screen shot) To my surprise, Google Analytics told me that 35.56% of my site visitors this year used a version of Internet Explorer. Time for panic! Over a third of the visitors to my business website, were getting unformatted, and partially unusable content. No wonder IE generated the highest bounce rates of any of the major browsers opening spake.com.
From www.spakephoto.com
Curation is a new term for many of us in social media, so as a simple definition for this post I would say curation is the collection, preservation, and sharing of good quality, relevant, timely, and valuable content on a specific topic. As business people, we may want to curate great content in our areas of expertise. For example, a biomedical engineer might curate the best biomedical posts on the web, as my friend Tiger Buford does in the orthopedic field with Ortho Streams. Buford’s status as a thought leader in his industry is enhanced through curation.
The content is out there. Finding it is not the hard part; filtering is. I personally subscribe to over 200 RSS feeds relating to my 3 major areas of curation: social media, real estate, and Memphis. A good RSS reader, like Google Reader will help you get through a lot of content with a reasonable amount of time investment. When you find and item you want to share, be sure to include proper attribution. Even though you are usually sharing a link, make sure it is clear where the original content originated.
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